A touchdown birthday for 100 years of the NFL


CLAMOR // NBC Sports


National Tour


UX/Interactive Design
RFID Registration System
Augmented Reality
Build Integration
Art Direction

Celebrating a century of “hut hut hike”

To help celebrate 100 years of the NFL, NBC Sports sought to digitize their popular Sunday Night Football bus touring experience. The goal: to transform what was previously a museum set piece on wheels into an exciting, interactive experience for football fans. A bus tour for the 21st century that was not only cool but on brand, on topic, on task, and fully functional. We designed a registration system for lead capture involving NFL-style press badges for post-event interactions with consumers, and we developed an augmented reality mirror experience in which visitors could try on fan-favorite gear and share it to their social media feeds. We also used BP’s Cloud-based background replacement tool so fans could put themselves into their own personalized Sunday Night Football intro videos.

NBC Sports wanted to celebrate the NFL’s 100th year…

…so we helped transform the Sunday Night Football bus…

…and went to visit football fans on their own turf.

"Blue Pixel's technology was the backbone of the consumer experience on the SNF Bus. They were able to bring to life the interactive concepts we dreamt up. Blue Pixel not only provided stable platforms but backed them up with redundancies and fantastic 24-hour tech support resulting in a system that simply worked all the time."
Rob Wilcox


Talk about a huge win.
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