WEBER
Best-in-show grilling experiences
Client
UEG // Weber
Location
Las Vegas
Involvement
Experiential
Event
Video
Digital
Live Production
Showcasing a smarter way to grill
With thousands of different vendors releasing new products and competing in different categories, how could Weber stand out at CES 2020 with their innovative Weber Connect Smart Grilling Hub app? Answer: Food. Weber built a footprint outside of the convention hall for their grill masters to cook. And to keep people there, we put together a live production shoot (complete with jumbotron display) involving interactive games and trivia about the product. Along with live content, we developed over 70 pieces of pre-recorded bumpers and videos, as well as the Grill Status Board, which displayed the status of food being cooked live on five different grills.
Weber wanted to introduce its new grilling accessory at CES…
…so we built a live production shoot with hands-on demos…
…to create an event-day footprint that engaged the senses.
Results
Not only did Weber create an award-winning product, they received a lot of great event press through their interactive footprint. We’d say these results are seared to perfection.
Ready to make something great?
