GEICO
Capturing data— and eyeballs

Client
RedPeg Marketing // GEICO
Location
National Tour
Involvement
Experiential
Registration
AR
Photo & Video Solutions
Insuring against data loss
Data capture is king for GEICO. So, to protect them against data loss due to network failure at large events (think sporting venues and motorcycle rallies and country-music tours), we implemented our registration platform with built-in redundancies to protect GEICO’s data. During the COVID-19 pandemic, we augmented this registration platform with a companion system that took place on consumers’ own devices to work in tandem with traditional registration deployment. We also continually collaborate with GEICO on nimble, interactive elements for whatever demographics they want to be in: photo tools, augmented reality tools, web portals, and other eye-catching creative.

GEICO wanted a fail-proof way to gather consumer data….
…so we deployed a registration platform and nimble AR tools…


…to keep GEICO top-of-mind at tours, fairs, rallies, and more.
Results
Results that make the talking gecko proud.
Ready to make something great?
