Capturing data— and eyeballs

Data capture is king for GEICO. So, to protect them against data loss due to network failure at large events (think sporting venues and motorcycle rallies and country-music tours), we implemented our registration platform with built-in redundancies to protect GEICO’s data. During the COVID-19 pandemic, we augmented this registration platform with a companion system that took place on consumers’ own devices to work in tandem with traditional registration deployment. We also continually collaborate with GEICO on nimble, interactive elements for whatever demographics they want to be in: photo tools, augmented reality tools, web portals, and other eye-catching creative.