GEICO

Capturing data— and eyeballs

Client

RedPeg Marketing // GEICO

Location

United States

Involvement

Experiential
Registration AR
Photo & Video Solutions

Insuring against data loss

Data capture is king for GEICO. So, to protect them against data loss due to network failure at large events (think sporting venues and motorcycle rallies and country-music tours), we implemented our registration platform with built-in redundancies to protect GEICO’s data. During the COVID-19 pandemic, we augmented this registration platform with a companion system that took place on consumers’ own devices to work in tandem with traditional registration deployment. We also continually collaborate with GEICO on nimble, interactive elements for whatever demographics they want to be in: photo tools, augmented reality tools, web portals, and other eye-catching creative.

GEICO wanted a fail-proof way to gather consumer data….

…so we deployed a registration platform and nimble AR tools…

…to keep GEICO top-of-mind at tours, fairs, rallies, and more.

Results

Results that make the talking gecko proud.

0 +
Leads Captured
LET’S WORK TOGETHER

Ready to make something great?

Blue Pixel builds premium experiences for the world’s biggest brands, but we measure our true success by the quality of our partnership. We’re here to be the best partner you’ve ever worked with.