PWC

Checking our social blindspots

Client

UEG // PWC

Location

United States

Involvement

Experiential
Digital
Registration
Video
Social

Our unconscious biases, ourselves

We were called in to bring some digital life to a benevolent goal: a mobile bus tour designed to give people the opportunity to learn about unconscious bias—and explore ways to mitigate it. Using our full stack of capabilities, our team went from brainstorm to ideation to execution in a mere 16 weeks, developing a series of immersive and interactive experiences that included a video testimonial booth and 2D/3D/VR interactives that could be sourced, scaled, and flexibly deployed on a tight schedule. The result: a social learning experience that feels authentic instead of copied from the pages of a dry HR manual.

PWC needed a ton of new tech on a short lead time…

…so we fast-tracked VR interactives and tech integrations…

…to capture authentic, emotionally resonant experiences.

Results

Wins that everyone can feel good about.

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Earned Media Impressions
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Event Impressions
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Increase in CEO Action Signatory Partners
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Signatures On The “I Act” Pledge
LET’S WORK TOGETHER

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