Checking our social blindspots
Our unconscious biases, ourselves
We were called in to bring some digital life to a benevolent goal: a mobile bus tour designed to give people the opportunity to learn about unconscious bias—and explore ways to mitigate it. Using our full stack of capabilities, our team went from brainstorm to ideation to execution in a mere 16 weeks, developing a series of immersive and interactive experiences that included a video testimonial booth and 2D/3D/VR interactives that could be sourced, scaled, and flexibly deployed on a tight schedule. The result: a social learning experience that feels authentic instead of copied from the pages of a dry HR manual.
PWC needed a ton of new tech on a short lead time…
…so we fast-tracked VR interactives and tech integrations…
…to capture authentic, emotionally resonant experiences.
Wins that everyone can feel good about.