Sony conceived of a community hub where creators using the Sony Alpha line of cameras and lenses could be inspired and learn from each other through a variety of content. We stepped in to bring that concept to fruition and beyond. Our team reimagined Alpha Universe from an execution and strategy angle, turning the existing content platform into a thriving, multi-million pageview enterprise. We exercised our extensive background in content development and brand engagement to infuse the Alpha Universe with interactive features, such as regular live and virtual hybrid events and an influx of original content.
Responsible for development across all aspects of the site, we forged a comprehensive content marketing platform—one that is unique to the digital imaging market as a whole. In five years of directly managing and planning the Alpha Universe platform, it’s now a robust hub for outreach to the broader Sony digital imaging community, continuously serving the content needs of current customers while actively engaging the customers of the future.