Globally Announcing A Next Gen Flagship Product
A Quick Turn to Discreetly Shoot, Edit & Deliver
Xperia 1 is Sony’s flagship high-end smartphone. For their 4th generation product announcement, we traveled to 3 cities over 3 weeks for shoots with key Influencers who were capturing content on the new Xperia 1 IV – secretly of course. After quick-turn post-production, these videos were included in Sony’s Global Product Announcement.
Sony Xperia's Global Team needed a series of top-quality videos produced quickly and discreetly to avoid any media leaks of their latest flagship phone.
We sent our team into the field to create the Influencer-driven content while simultaneously working on edits, client reviews, and delivery for the Global launch.
Our videos were a content centerpiece for the Xperia 1 IV Global Product Announcement.
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