IBOTTA PERFORMANCE NETWORK
B2B in a Unique Way
Ibotta Performance Network Mobile Tour
Our goal was to deliver a unique experience for key partners of the brand, as well as presenting the brand to potential new partners and opening the door for conversations. The IPN mobile tour hit the road for the summer of 2022, consisting of a fully turnkey activation that combined a branded vehicle, assets and swag, and a local food truck to create a full IPN experience at each stop.
Ibotta wanted to create a unique way to allow their sales team to open the door with new partners in key markets.
We developed a turnkey mobile tour to create a unique experience and environment for Ibotta to connect with both existing and potential new partners.
The Ibotta Performance Network was on the road for 3 months with visits to brands in 6 unique states, leading to numerous new leads for the IPN team. This campaign won the Marcom "Best Mobile Campaign" prize for 2022.
Lunch, learn and performance… delivered.
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