Alpha Imaging Collective

Maximizing brand ambassador impact with data




National Tour


Influencer Strategy
Reporting and Analytics
Social Strategy

Reports that get results

With over 100 influencers in its expansive brand ambassador wheelhouse, Sony asked us to help keep that growth trajectory on the upswing. With our sweeping data-tracking and reporting system, Sony can now measure progress in informative and actionable ways. We refined the data streaming in from Sony’s social influencers to pinpoint potential new partners for the program, as well as take control of how that data is managed.
Through our data-management role with Sony’s influencers, we built authentic activation and measurement tools that give Sony comprehensive reports on the impact and return for every dollar spent. Raising brand awareness is all about partnership, and our collaborative process with Sony has fueled their brand ambassador program to reach new horizons.

Sony’s Alpha Imaging Collective was 100+ brand ambassadors strong and growing...

…so we created a novel management and reporting program for the impact from those influencers…

…that allowed every piece of information to strategically shape the choices Sony makes to maximize their brand ambassador program.


Results that deserve their own influencer.
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Ready to make something great?

Blue Pixel builds premium experiences for the world’s biggest brands, but we measure our true success by the quality of our partnership. We’re here to be the best partner you’ve ever worked with.