SONY
Alpha Imaging Collective
Maximizing brand ambassador impact with data
Client
Sony
Location
National Tour
Involvement
Influencer Strategy
Reporting and Analytics
Social Strategy
Reports that get results
With over 100 influencers in its expansive brand ambassador wheelhouse, Sony asked us to help keep that growth trajectory on the upswing. With our sweeping data-tracking and reporting system, Sony can now measure progress in informative and actionable ways. We refined the data streaming in from Sony’s social influencers to pinpoint potential new partners for the program, as well as take control of how that data is managed.
Through our data-management role with Sony’s influencers, we built authentic activation and measurement tools that give Sony comprehensive reports on the impact and return for every dollar spent. Raising brand awareness is all about partnership, and our collaborative process with Sony has fueled their brand ambassador program to reach new horizons.
Through our data-management role with Sony’s influencers, we built authentic activation and measurement tools that give Sony comprehensive reports on the impact and return for every dollar spent. Raising brand awareness is all about partnership, and our collaborative process with Sony has fueled their brand ambassador program to reach new horizons.
Sony’s Alpha Imaging Collective was 100+ brand ambassadors strong and growing...
…so we created a novel management and reporting program for the impact from those influencers…
…that allowed every piece of information to strategically shape the choices Sony makes to maximize their brand ambassador program.
Results
Results that deserve their own influencer.
0
+
Monthly Impressions
0
+
Monthly Engagements
0
+
Influencers
0
Monthly Video Views
0
+
Monthly Posts
LET’S WORK TOGETHER
Ready to make something great?
Blue Pixel builds premium experiences for the world’s biggest brands, but we measure our true success by the quality of our partnership. We’re here to be the best partner you’ve ever worked with.
