MONUMENTAL SPORTS AND ENTERTAINMENT
BP Produces Dynamic Content for NHL
Client
Monumental Sports and Entertainment
Location
Washington DC
Involvement
Content
Creative
Videography
Set Design/Construction
Post-Production
NHL hype video gets arena rocking
Blue Pixel partnered with Monumental Sports and Entertainment and the Washington Capitals for over a decade to produce the video content kit for the 2022-2023 season, including player video headshots, opening videos and player hype videos. We worked with the MSE creative teams to create a dynamic, unique look and feel that would work across all marketing channels and could be accomplished given the limitations inherent with athlete shooting.
For the Capitals’ season, the client wanted to produce most of the content for the entire year in a single half-day of filming. The content also had to be flexible enough to use current brand looks and have future in-game needs covered as well.
In order to develop dynamic, creative and flexible visuals, BP designed 3 sets - all on the ice - with LED walls, practical special FX and set construction to maximize content capture within a limited timeframe with each player.
With the content from the one day of shooting MSE and the Capitals were able to create the multiple brand/marketing videos they needed for use in the 2022-2023 season.
Results
Check out the outcomes from these ice capades.
0
Players Shot
0
Unique Content Created
LET’S WORK TOGETHER
Ready to make something great?
Blue Pixel builds premium experiences for the world’s biggest brands, but we measure our true success by the quality of our partnership. We’re here to be the best partner you’ve ever worked with.
