SONY

Kando Trip + Kando Everywhere

Building community everywhere

Client

Sony

Location

United States

Involvement

Virtual Event Planning
Livestream
Video Production
Content Production
Creative

Proving virtual can be vivid

Sony plays host to its 150+ brand ambassadors, press and key influencers with its annual, highly-regarded Kando Trip events. Unable to bring those influencers together due to the pandemic, Sony needed a virtual destination that felt equally alive and thriving. BluePixel stepped in with the fully-branded and totally immersive Kando Everywhere experience. This ultra-successful transition from a chance for focus groups and content creators to meet up became the coolest digital destination of 2020.

The word “Kando” is all about forging genuine bonds. Using our unmatched background in high production value and deep creative bench, we customized a top-shelf virtual event for Sony – leaving all signs of another boring Zoom or flat webinar far behind. Rife with live moments, trivia, and giveaways, Kando Everywhere was as much a place as it was an event. This virtual remix has now set the stage for quarterly Sony live events that capture the same spirit of establishing meaningful connections within the Sony Digital Imaging community.

Sony Digital Imaging knew its much-loved Kando Trip experience had to pivot due to COVID-19…

…to keep the same energy from a safe distance, we produced a virtual version called Kando Everywhere — an immersive digital event…

…this smooth shift allowed Sony to bring together its huge community of influencers and the public in a vibrant and interactive way.

Results

Results that deserve their own influencer.
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Attendees
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Averaged hours in the Kando Everywhere event by Attendees
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Countries Represented
LET’S WORK TOGETHER

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