Sony Audio Celebration




The TWA Hotel
New York, NY


Live Event
Brand Engagement
Interactive Activations
Video Production
Photo/Video Tech

Celebrating the new LinkBuds S debut with Tate McRae

BPC’s Experiential team was tasked with creating and executing a viral event to mark the launch of Sony’s new LinkBuds S truly wireless headphones. Leveraging Sony’s relationships with pop star Tate McRae and other key influencers, we set the stage to engage guests in immersive multi-media, retro-themed experiences. Social-worthy visuals and a stream of surprise-and-delight celebrity appearances captivated guests, who took to social media to share the experience across all platforms.

Playing on the tech, rock, and retro elements of this event, we created a series of high-impact experiences. A custom-built speaker tunnel with scores of Sony wireless speakers immersed guests in sound and smart, reactive lighting. Bespoke, heritage-themed turntables showcased Sony’s 70+ years of innovation in audio. All-star pro music photographers shot guests on Sony cameras against a true rockstar photo set, and glam shots custom album covers were delivered to guests in real-time. We even crafted personalized LinkBuds S cases on-site and provided them to attendees for the ultimate Sony tech takeaway.

How to create a viral event for the launch of Linkbuds S leveraging Sony's relationship with pop star Tate McRae and key influencers.

Engage guests in immersive multi-media experiences, retro themes and viral visuals with a stream of surprise and delight celebrity appearances.

As guests engaged with the dynamic environment and shared the experience online, the Linkbuds S launch to life across social media.


Now hear this.
0 K+
Social Engagements
0 M+
Video Views

Ready to make something great?

Blue Pixel builds premium experiences for the world’s biggest brands, but we measure our true success by the quality of our partnership. We’re here to be the best partner you’ve ever worked with.