UNIVERSITY OF VIRGINIA
UVA: The 3Cavaliers Project
Client
University of Virginia
Location
Charlottesville, VA
Involvement
Content
Creative
Strategy/Execution
Video Production
Post-Production
Research & Recruitment Content For The University Of Virginia
As part of the University of Virginia’s Office of the Vice President for Research, Blue Pixel was engaged to produce a slate of essential content for the 3Cavaliers campaign. The program unites faculty members around a new research idea and provides support and seed funding to pursue it. Over a six month period, we conducted interviews with over 80 faculty members and university dignitaries. We created a variety of content for the campaign including an overview documentary to be shown at the University’s annual symposium, and a recruitment video to highlight UVA’s vast research opportunities.
The University of Virginia wanted high-quality and engaging video content, including interviews, to highlight their 3Cavaliers program and recruit other faculty members for research opportunities.
Working around 80+ schedules to maximize the amount of interviews conducted in a given shoot day wasn’t easy. To solve this challenge, Blue Pixel deployed platform tools for scheduling and to streamline communications.
The faculty interviews made for successful video content for the campaign as they unveiled the breadth of research projects started by the program and the importance of the cross-collaboration of fields.
Results
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Interviews Conducted
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Minutes of Footage Captured
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Videos Delivered
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