Experiential
Experiential
Ibotta Make it Rain
Ibotta Make it Rain
Experiential
Ibotta Make it Rain
About project
About project
The Ibotta "Make It Rain" Cash Cloud showcased our expertise in large-scale B2C activations with an Insta-worthy launch in NYC's The Oculus. This experience highlighted BPC's expertise through creative vignettes, custom tech, impressive builds, and managing challenging venues.
The Ibotta "Make It Rain" Cash Cloud showcased our expertise in large-scale B2C activations with an Insta-worthy launch in NYC's The Oculus. This experience highlighted BPC's expertise through creative vignettes, custom tech, impressive builds, and managing challenging venues.
Challenge
Challenge
BPC took on the challenge of designing and activating a 30' x 30' consumer experience in just six weeks, successfully negotiating spaces at three prominent venues.
BPC took on the challenge of designing and activating a 30' x 30' consumer experience in just six weeks, successfully negotiating spaces at three prominent venues.
Solution
Solution
BPC brewed up a cash back storm - taking over public spaces. Consumers in New York, Chicago and Denver were gifted with free cash back at the eye-catching in-person Make It Rain Cash Cloud activation, while shoppers nationwide earned additional cash back online through an augmented reality (AR) experience.
BPC brewed up a cash back storm - taking over public spaces. Consumers in New York, Chicago and Denver were gifted with free cash back at the eye-catching in-person Make It Rain Cash Cloud activation, while shoppers nationwide earned additional cash back online through an augmented reality (AR) experience.
Results
Results
12
12
12
12
Activation Days
Activation Days
809K +
809K +
809K +
809K +
Estimated Impressions
Estimated Impressions
$15K +
$15K +
$15K +
$15K +
Cash Distributed
Cash Distributed
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