PWC
Check Your Blind Spots Mobile Tour
Check Your Blind Spots Mobile Tour
Check Your Blind Spots Mobile Tour
Mobile Mindshift: Unveiling Bias, Inspiring Change
Digital
About project
About project
Challenge
Challenge
PwC initiated the CEO Action for Diversity & Inclusion in response to calls for addressing systemic bias and racism. This initiative engages leaders to foster workplace diversity and inclusion by sharing experiences and adopting concrete actions.
PwC initiated the CEO Action for Diversity & Inclusion in response to calls for addressing systemic bias and racism. This initiative engages leaders to foster workplace diversity and inclusion by sharing experiences and adopting concrete actions.
Recognizing that launching the campaign was just the first step, PwC expanded its efforts by actively promoting these commitments, bringing the initiative's message directly to communities and organizations nationwide, to turn these pledges into tangible, impactful actions.
Recognizing that launching the campaign was just the first step, PwC expanded its efforts by actively promoting these commitments, bringing the initiative's message directly to communities and organizations nationwide, to turn these pledges into tangible, impactful actions.
Solution
Blue Pixel was tasked with bringing PwC's mission to life through a mobile bus tour aimed at fostering awareness and introspection. Leveraging our comprehensive capabilities, our team rapidly transitioned from concept to reality in just 16 weeks, crafting a suite of immersive and interactive experiences. Highlights included a first-person VR experience on unconscious bias, video testimonial booths, an interactive pledge wall, extensive content libraries of signatories, and engaging touchscreen quizzes and visualizers.
This multifaceted approach ensured each tour stop was not just a visit, but a profound journey into understanding and action against bias.
Results
290M +
Earned Media Impressions
450K +
Event Impressions
70%
Increase in CEO Action Signatory Partners
65K +
Signatures on the "I Act" Pledge
Solution
Blue Pixel was tasked with bringing PwC's mission to life through a mobile bus tour aimed at fostering awareness and introspection. Leveraging our comprehensive capabilities, our team rapidly transitioned from concept to reality in just 16 weeks, crafting a suite of immersive and interactive experiences. Highlights included a first-person VR experience on unconscious bias, video testimonial booths, an interactive pledge wall, extensive content libraries of signatories, and engaging touchscreen quizzes and visualizers.
This multifaceted approach ensured each tour stop was not just a visit, but a profound journey into understanding and action against bias.
Results
290M +
Earned Media
Impressions
450K +
Event Impressions
70%
Increase in CEO Action
Signatory Partners
65K +
Signatures on the
"I Act" Pledge
Solution
Blue Pixel was tasked with bringing PwC's mission to life through a mobile bus tour aimed at fostering awareness and introspection. Leveraging our comprehensive capabilities, our team rapidly transitioned from concept to reality in just 16 weeks, crafting a suite of immersive and interactive experiences. Highlights included a first-person VR experience on unconscious bias, video testimonial booths, an interactive pledge wall, extensive content libraries of signatories, and engaging touchscreen quizzes and visualizers.
This multifaceted approach ensured each tour stop was not just a visit, but a profound journey into understanding and action against bias.
Results
290M +
Earned Media Impressions
450K +
Event Impressions
70%
Increase in CEO Action Signatory Partners
65K +
Signatures on the "I Act" Pledge
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