Influencer

Influencer

Cinema is Coming Home

Cinema is Coming Home

Influencer

Cinema is Coming Home

About project

About project

Sony successfully leverages influencers alongside traditional 360 degree marketing for new product promotions.

Sony successfully leverages influencers alongside traditional 360 degree marketing for new product promotions.

Challenge

Challenge

Sony wanted to celebrate their latest BRAVIA TV lineup and showcase their "Cinema is Coming Home" experience to invited influencers in LA.

Sony wanted to celebrate their latest BRAVIA TV lineup and showcase their "Cinema is Coming Home" experience to invited influencers in LA.

Solution

Solution

BPC took the BRAVIA experience to a West Hollywood soundstage to create the ultimate cinema experience. This included immersive scenes from Sony Pictures titles, a larger than life BRAVIA TV photo opp, a popcorn bar with nitro-popcorn and more.

BPC took the BRAVIA experience to a West Hollywood soundstage to create the ultimate cinema experience. This included immersive scenes from Sony Pictures titles, a larger than life BRAVIA TV photo opp, a popcorn bar with nitro-popcorn and more.

Results

Results

375 +

375 +

375 +

375 +

Attendees

Attendees

8.5M +

8.5M +

8.5M +

8.5M +

Social Impressions

Social Impressions