
Influencer
Influencer
Cinema is Coming Home
Cinema is Coming Home

Influencer
Cinema is Coming Home
About project
About project
Sony successfully leverages influencers alongside traditional 360 degree marketing for new product promotions.
Sony successfully leverages influencers alongside traditional 360 degree marketing for new product promotions.




Challenge
Challenge
Sony wanted to celebrate their latest BRAVIA TV lineup and showcase their "Cinema is Coming Home" experience to invited influencers in LA.
Sony wanted to celebrate their latest BRAVIA TV lineup and showcase their "Cinema is Coming Home" experience to invited influencers in LA.
Solution
Solution
BPC took the BRAVIA experience to a West Hollywood soundstage to create the ultimate cinema experience. This included immersive scenes from Sony Pictures titles, a larger than life BRAVIA TV photo opp, a popcorn bar with nitro-popcorn and more.
BPC took the BRAVIA experience to a West Hollywood soundstage to create the ultimate cinema experience. This included immersive scenes from Sony Pictures titles, a larger than life BRAVIA TV photo opp, a popcorn bar with nitro-popcorn and more.


Results
Results
375 +
375 +
375 +
375 +
Attendees
Attendees
8.5M +
8.5M +
8.5M +
8.5M +
Social Impressions
Social Impressions
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