
Experiential
Experiential
Creative Space NY
Creative Space NY

Experiential
Creative Space NY
About project
About project
BPC transformed the Sony Creative Space launch event into an immersive event, igniting a wide creative dialogue among photographers and videographers.
BPC transformed the Sony Creative Space launch event into an immersive event, igniting a wide creative dialogue among photographers and videographers.




Challenge
Challenge
BPC was faced with the challenge of transforming the product launch into an immersive experience that highlighted Sony's innovation, requiring a versatile setup for demos, influencer collaborations, and community engagement to deepen creative connections.
BPC was faced with the challenge of transforming the product launch into an immersive experience that highlighted Sony's innovation, requiring a versatile setup for demos, influencer collaborations, and community engagement to deepen creative connections.
Solution
Solution
In NYC, BPC redefined the Sony Creative Space, offering an experiential showcase with hands-on camera stations, insightful panels, and direct engagement, highlighting Sony's innovation and fostering a strong creative community.
In NYC, BPC redefined the Sony Creative Space, offering an experiential showcase with hands-on camera stations, insightful panels, and direct engagement, highlighting Sony's innovation and fostering a strong creative community.


Results
Results
2.9K +
2.9K +
2.9K +
2.9K +
Attendees
Attendees
119M +
119M +
119M +
119M +
Social Impressions
Social Impressions
9M +
9M +
9M +
9M +
Video Views
Video Views
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