Experiential

Experiential

Creative Space NY

Creative Space NY

Experiential

Creative Space NY

About project

About project

BPC transformed the Sony Creative Space launch event into an immersive event, igniting a wide creative dialogue among photographers and videographers.

BPC transformed the Sony Creative Space launch event into an immersive event, igniting a wide creative dialogue among photographers and videographers.

Challenge

Challenge

BPC was faced with the challenge of transforming the product launch into an immersive experience that highlighted Sony's innovation, requiring a versatile setup for demos, influencer collaborations, and community engagement to deepen creative connections.

BPC was faced with the challenge of transforming the product launch into an immersive experience that highlighted Sony's innovation, requiring a versatile setup for demos, influencer collaborations, and community engagement to deepen creative connections.

Solution

Solution

In NYC, BPC redefined the Sony Creative Space, offering an experiential showcase with hands-on camera stations, insightful panels, and direct engagement, highlighting Sony's innovation and fostering a strong creative community.

In NYC, BPC redefined the Sony Creative Space, offering an experiential showcase with hands-on camera stations, insightful panels, and direct engagement, highlighting Sony's innovation and fostering a strong creative community.

Results

Results

2.9K +

2.9K +

2.9K +

2.9K +

Attendees

Attendees

119M +

119M +

119M +

119M +

Social Impressions

Social Impressions

9M +

9M +

9M +

9M +

Video Views

Video Views