Experiential
Sony Kando
Sony Kando
Experiential
Sony Kando
About project
About project
Sony's annual flagship influencer experience, Kando Trip, brings together over 200 influencers, photographers, filmmakers and creators to the most highly sought after experience in the industry.
Sony's annual flagship influencer experience, Kando Trip, brings together over 200 influencers, photographers, filmmakers and creators to the most highly sought after experience in the industry.
Challenge
Challenge
With this annual event, BPC is challenged with making it fresh and exciting for both returning and new attendees every year since 2017.
With this annual event, BPC is challenged with making it fresh and exciting for both returning and new attendees every year since 2017.
Solution
Solution
Taking place in a new scenic location every year, BPC customizes the experience with new photo sets, immersive experiences and excursions, curated content and workshops to keep it relevant for every creator.
Taking place in a new scenic location every year, BPC customizes the experience with new photo sets, immersive experiences and excursions, curated content and workshops to keep it relevant for every creator.
Results
Results
2.5B +
2.5B +
2.5B +
2.5B +
Influencer Social Impressions
Influencer Social Impressions
36M +
36M +
36M +
36M +
Influencer Video Views
Influencer Video Views
33M +
33M +
33M +
33M +
Owned Social Impressions
Owned Social Impressions
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