Experiential
Experiential
Camera Experience Shop Trainings
Camera Experience Shop Trainings
Experiential
Camera Experience Shop Trainings
About project
About project
Best Buy aimed to elevate their sales team's Digital Imaging expertise through an immersive, hands-on training. The week-long program deepened product knowledge across major camera brands (Sony, Nikon, Panasonic Lumix, Canon) and accessories, fostering direct engagement and relationship-building to improve high-end photography and video equipment sales.
Best Buy aimed to elevate their sales team's Digital Imaging expertise through an immersive, hands-on training. The week-long program deepened product knowledge across major camera brands (Sony, Nikon, Panasonic Lumix, Canon) and accessories, fostering direct engagement and relationship-building to improve high-end photography and video equipment sales.
Challenge
Challenge
Attendees needed hands-on camera experience to grasp product benefits and brand differences. The challenge was creating an environment for proficiency with multiple systems, balancing sales goals and avoiding favoritism.
Attendees needed hands-on camera experience to grasp product benefits and brand differences. The challenge was creating an environment for proficiency with multiple systems, balancing sales goals and avoiding favoritism.
Solution
Solution
BPC designed a week-long experiential training. Daily shoots, guided mentorship from industry professionals, evening activations, and contests provided invaluable hands-on brand experience and fostered crucial connections for their sales team.
BPC designed a week-long experiential training. Daily shoots, guided mentorship from industry professionals, evening activations, and contests provided invaluable hands-on brand experience and fostered crucial connections for their sales team.
Results
Results
200
200
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200
Attendees
Attendees
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