Sony
Kando Trip 2023
Kando Trip 2023
Kando Trip 2023
Imaging Innovation - Sony's Soaring Celebration of Creativity
Experiential
About project
About project
Challenge
Challenge
Now in its 5th year, the Sony Kando Trip strives to surpass its own achievements in scale, innovation, and the sheer wonder it delivers. Our focus isn't merely on expanding attendance but on creating magical experiences that truly captivate — through more innovative workshops, the latest technology, and enhanced networking opportunities.
Now in its 5th year, the Sony Kando Trip strives to surpass its own achievements in scale, innovation, and the sheer wonder it delivers. Our focus isn't merely on expanding attendance but on creating magical experiences that truly captivate — through more innovative workshops, the latest technology, and enhanced networking opportunities.
Our goal is to escalate the experience annually, making sure each Kando Trip is a remarkable exploration that surpasses the last in wonder and engagement.
Our goal is to escalate the experience annually, making sure each Kando Trip is a remarkable exploration that surpasses the last in wonder and engagement.
About project
Challenge
Now in its 5th year, the Sony Kando Trip strives to surpass its own achievements in scale, innovation, and the sheer wonder it delivers. Our focus isn't merely on expanding attendance but on creating magical experiences that truly captivate — through more innovative workshops, the latest technology, and enhanced networking opportunities.
Our goal is to escalate the experience annually, making sure each Kando Trip is a remarkable exploration that surpasses the last in wonder and engagement.
Solution
Solution
The 2023 Sony Kando Trip in Snowbird, UT, aimed to reinforce the bond between creators and Sony, centered around the Kando principle of awe and emotional resonance. Drawing nearly 500 creators, press, and Sony staff, the event turned Snowbird into an immense creative hub. This meticulously designed setting fostered exploration, insight sharing, and craft mastery. Highlights included diverse workshops on photography and videography, hands-on experiences with Sony's latest gear, networking to build valuable community connections, interactive brand activations for firsthand product exploration, and inspirational talks from industry leaders.
The 2023 Sony Kando Trip in Snowbird, UT, aimed to reinforce the bond between creators and Sony, centered around the Kando principle of awe and emotional resonance. Drawing nearly 500 creators, press, and Sony staff, the event turned Snowbird into an immense creative hub. This meticulously designed setting fostered exploration, insight sharing, and craft mastery. Highlights included diverse workshops on photography and videography, hands-on experiences with Sony's latest gear, networking to build valuable community connections, interactive brand activations for firsthand product exploration, and inspirational talks from industry leaders.
These elements combined to make Kando 2023 a comprehensive journey that educated, inspired, and unified creative professionals, showcasing Sony's commitment to fostering innovation and creativity in the imaging world.
These elements combined to make Kando 2023 a comprehensive journey that educated, inspired, and unified creative professionals, showcasing Sony's commitment to fostering innovation and creativity in the imaging world.
Results
Results
250
250
250
Influencers
Influencers
6.0K +
6.0K +
6.0K +
Social Posts
Social Posts
2.8M +
2.8M +
2.8M +
Engagements
Engagements
27.5M
27.5M
27.5M
Video Views
Video Views
1.0B +
1.0B +
1.0B +
Social Impressions
Social Impressions
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