Content
Content
Up the Antibodies
Up the Antibodies
Content
Up the Antibodies
About project
About project
BPC delivered a pivotal AstraZeneca "Up The Antibodies" livestream, educating the immunocompromised on COVID-19 protection with monoclonal antibody therapy, inspiring hope and enabling fuller lives.
BPC delivered a pivotal AstraZeneca "Up The Antibodies" livestream, educating the immunocompromised on COVID-19 protection with monoclonal antibody therapy, inspiring hope and enabling fuller lives.
Challenge
Challenge
During the pandemic, AstraZeneca aimed to inform the 76% of immunocompromised Americans seeking extra protection about monoclonal antibody therapy without undermining vaccine confidence or appealing to those without a medical need.
During the pandemic, AstraZeneca aimed to inform the 76% of immunocompromised Americans seeking extra protection about monoclonal antibody therapy without undermining vaccine confidence or appealing to those without a medical need.
Solution
Solution
BPC launched a celebrity-led AstraZeneca campaign with a live broadcast and comprehensive production, amplifying the "Up The Antibodies" message and significantly increasing visibility, press coverage, and digital engagement.
BPC launched a celebrity-led AstraZeneca campaign with a live broadcast and comprehensive production, amplifying the "Up The Antibodies" message and significantly increasing visibility, press coverage, and digital engagement.
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