Experiential
Experiential
Check Your Blind Spots Tour
Check Your Blind Spots Tour
Experiential
Check Your Blind Spots Tour
About project
About project
BPC helped PwC transform their diversity and inclusion message with a high-tech, immersive roadshow, creating impactful impressions at Fortune 1000 companies, colleges, and major events nationwide.
BPC helped PwC transform their diversity and inclusion message with a high-tech, immersive roadshow, creating impactful impressions at Fortune 1000 companies, colleges, and major events nationwide.
Challenge
Challenge
PwC launched CEO Action for Diversity & Inclusion to address systemic bias, engaging leaders nationwide to transform pledges into tangible actions by promoting diversity and inclusion in the workplace.
PwC launched CEO Action for Diversity & Inclusion to address systemic bias, engaging leaders nationwide to transform pledges into tangible actions by promoting diversity and inclusion in the workplace.
Solution
Solution
BPC elevated PwC's mission with an engaging tour, incorporating VR on unconscious bias, testimonial booths, pledge walls, and quizzes, making each stop a profound exploration of bias awareness and action.
BPC elevated PwC's mission with an engaging tour, incorporating VR on unconscious bias, testimonial booths, pledge walls, and quizzes, making each stop a profound exploration of bias awareness and action.
Results
Results
290M +
290M +
290M +
290M +
Earned Media Impressions
Earned Media Impressions
450K +
450K +
450K +
450K +
Event Impressions
Event Impressions
65K +
65K +
65K +
65K +
Signatures
Signatures
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