Influencer
True RGB
True RGB
Influencer
True RGB
About project
About project
To announce the launch of their brightest and most colorful TVs to date, Sony wanted an event that would bring those colors to life.
To announce the launch of their brightest and most colorful TVs to date, Sony wanted an event that would bring those colors to life.
Challenge
Challenge
Transform a Sony Pictures Stage into a true Lens to Living Room experience that could capture the concept of "Cinema is Coming Home" yet at the same time, offer numerous opportunities to get up close and personal with Sony's new products.
Transform a Sony Pictures Stage into a true Lens to Living Room experience that could capture the concept of "Cinema is Coming Home" yet at the same time, offer numerous opportunities to get up close and personal with Sony's new products.
Solution
Solution
In celebration of their 80th anniversary, BPC created a Sony Legacy TV wall showcasing decade vignettes from 1960's to today showing the evolution of their TVs. Guests interacted with the new products through a world premiere screening and and interactive screen on a living wall. To tie into the bright colors of the TVs, there was a focus on red, green, blue (True RGB) throughout the space from the food to the decor.
In celebration of their 80th anniversary, BPC created a Sony Legacy TV wall showcasing decade vignettes from 1960's to today showing the evolution of their TVs. Guests interacted with the new products through a world premiere screening and and interactive screen on a living wall. To tie into the bright colors of the TVs, there was a focus on red, green, blue (True RGB) throughout the space from the food to the decor.
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