Experiential
Alpha in Residence
Alpha in Residence
Experiential
Alpha in Residence
About project
About project
BPC created a 3-day photography experience, Alpha in Residence, to celebrate the launch of the Sony Alpha 7R VI camera
BPC created a 3-day photography experience, Alpha in Residence, to celebrate the launch of the Sony Alpha 7R VI camera
Challenge
Challenge
Sony wanted to create an elevated, art-inspired experience to highlight the capabilities of the newly announced Alpha 7R VI camera.
Sony wanted to create an elevated, art-inspired experience to highlight the capabilities of the newly announced Alpha 7R VI camera.
Solution
Solution
BPC created a premium 3-day experience at an Upper East Side mansion featuring a global livestream and stunning photography sets. Unique moments included ballerinas performing to a live string quartet and expert-led photowalks in Central Park.
BPC created a premium 3-day experience at an Upper East Side mansion featuring a global livestream and stunning photography sets. Unique moments included ballerinas performing to a live string quartet and expert-led photowalks in Central Park.
Results
Results
2,575
2,575
2,575
Event Attendess
Event Attendess
245M +
245M +
245M +
245M +
Social Impressions
Social Impressions
4.85M
4.85M
4.85M
4.85M
Video Views
Video Views
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