Experiential
Experiential
Cotton at DreamHack
Cotton at DreamHack
Experiential
Cotton at DreamHack
About project
About project
Cotton connects with gamers by celebrating comfort and creativity in their spaces. Aligning with relaxation and personal expression, Cotton became essential to the gaming lifestyle, fostering genuine connection.
Cotton connects with gamers by celebrating comfort and creativity in their spaces. Aligning with relaxation and personal expression, Cotton became essential to the gaming lifestyle, fostering genuine connection.
Challenge
Challenge
In a high-energy gaming environment filled with non-stop action, flashy visuals, and constant noise, the challenge was to stand out and capture attention in a meaningful way. Cotton sought to create a unique space that would not only attract gamers but also offer them something unexpected—a moment of comfort and calm amidst the excitement.
In a high-energy gaming environment filled with non-stop action, flashy visuals, and constant noise, the challenge was to stand out and capture attention in a meaningful way. Cotton sought to create a unique space that would not only attract gamers but also offer them something unexpected—a moment of comfort and calm amidst the excitement.
Solution
Solution
In partnership with Dexerto, BPC created the Cozy Gamers Lounge at DreamHack, a welcoming oasis for attendees to unwind, recharge, and explore Cotton's connection to comfort and creativity.
In partnership with Dexerto, BPC created the Cozy Gamers Lounge at DreamHack, a welcoming oasis for attendees to unwind, recharge, and explore Cotton's connection to comfort and creativity.
Results
Results
1K +
1K +
1K +
1K +
Guests
Guests
6K +
6K +
6K +
6K +
Distributed Swag Items
Distributed Swag Items
10+
10+
10+
10+
Solid Naps
Solid Naps
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