Experiential

Creative Space on the Road

Creative Space on the Road

Experiential

Creative Space on the Road

About project

About project

Creative Space On The Road is an immersive, on-the-go activation designed to bring hands-on camera experiences directly to creators, photography enthusiasts, and everyday storytellers.

Creative Space On The Road is an immersive, on-the-go activation designed to bring hands-on camera experiences directly to creators, photography enthusiasts, and everyday storytellers.

Challenge

Challenge

Creative Space was previously limited to NYC. Sony wanted to share this hands-on camera experience with a broader audience who wouldn't otherwise have access to the cameras.

Creative Space was previously limited to NYC. Sony wanted to share this hands-on camera experience with a broader audience who wouldn't otherwise have access to the cameras.

Solution

Solution

Outfitting an Airstream trailer, BPC took the event on tour to 10 cities across the country. Photography enthusiasts enjoyed hands on photo walks lead by professional photographers, headshot stations, and personalized camera strap engraving.

Outfitting an Airstream trailer, BPC took the event on tour to 10 cities across the country. Photography enthusiasts enjoyed hands on photo walks lead by professional photographers, headshot stations, and personalized camera strap engraving.

Results

Results

1M +

1M +

1M +

1M +

Social Video Views

Social Video Views

25M +

25M +

25M +

25M +

Social Impressions

Social Impressions

10

10

10

10

Different Cities

Different Cities