Digital
Every First Job Has A Story
Every First Job Has A Story
Digital
Every First Job Has A Story
About project
About project
To bring the “1 in 8” story to life, McDonald’s launched the First Job Confessional, a nationwide mobile experience celebrating the first jobs that shape careers. Lead by Turnkey, Blue Pixel was selected to develop the technology platform that captured, moderated and amplified authentic participant stories at scale.
To bring the “1 in 8” story to life, McDonald’s launched the First Job Confessional, a nationwide mobile experience celebrating the first jobs that shape careers. Lead by Turnkey, Blue Pixel was selected to develop the technology platform that captured, moderated and amplified authentic participant stories at scale.
Challenge
Challenge
McDonald’s wanted to bring a powerful brand statistic to life in a way that felt personal and participatory. The experience needed to capture high-quality user-generated content while delivering a seamless, reliable experience across every tour stop.
McDonald’s wanted to bring a powerful brand statistic to life in a way that felt personal and participatory. The experience needed to capture high-quality user-generated content while delivering a seamless, reliable experience across every tour stop.
Solution
Solution
Blue Pixel developed the technology platform behind the First Job Confessional, including the recording experience, content management tools and moderation workflow. The solution enabled McDonald’s to capture, manage and amplify authentic participant stories at scale.
Blue Pixel developed the technology platform behind the First Job Confessional, including the recording experience, content management tools and moderation workflow. The solution enabled McDonald’s to capture, manage and amplify authentic participant stories at scale.
Results
Results
4
4
4
4
Stops in Major US Cities
Stops in Major US Cities
100's
100's
100's
100's
Of Videos per Stop
Of Videos per Stop
160K +
160K +
160K +
160K +
Views Across Featured Content
Views Across Featured Content
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