Experiential
Experiential
Ibotta Performance Network B2B Mobile Tour
Ibotta Performance Network B2B Mobile Tour
Experiential
Ibotta Performance Network B2B Mobile Tour
About project
About project
Ibotta found a way to connect and educate with their B2B partners in an authentic and local way.
Ibotta found a way to connect and educate with their B2B partners in an authentic and local way.
Challenge
Challenge
To support the demand for its new, large-scale digital promotion solution, the Ibotta Performance Network needed to attract major CPG brands.
To support the demand for its new, large-scale digital promotion solution, the Ibotta Performance Network needed to attract major CPG brands.
Solution
Solution
BPC created the IPN Mobile Tour, which targeted 14 CPG brands at their headquarters. Each pop up stop featured a local food truck with free lunch for all employees, included branded merch and gave the sales team an opportunity to secure meetings with key decision makers.
BPC created the IPN Mobile Tour, which targeted 14 CPG brands at their headquarters. Each pop up stop featured a local food truck with free lunch for all employees, included branded merch and gave the sales team an opportunity to secure meetings with key decision makers.
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