Influencer
Try Before You Buy
Try Before You Buy
Influencer
Try Before You Buy
About project
About project
Sony brought a product launch to life by taking it to the streets in SoHo to allow new potential customers the opportunity to "try before they buy" and get hands on instruction from some of the best in the biz.
Sony brought a product launch to life by taking it to the streets in SoHo to allow new potential customers the opportunity to "try before they buy" and get hands on instruction from some of the best in the biz.
Challenge
Challenge
Create an elevated, hands-on pop up storefront experience to celebrate Sony's highly anticipated RX1R III compact camera.
Create an elevated, hands-on pop up storefront experience to celebrate Sony's highly anticipated RX1R III compact camera.
Solution
Solution
BPC transformed a SoHo storefront into an upscale product showcase and photo gallery with hands-on opportunities. The week featured a VIP opening, daily photowalks with Sony ambassadors, and summer refreshments.
BPC transformed a SoHo storefront into an upscale product showcase and photo gallery with hands-on opportunities. The week featured a VIP opening, daily photowalks with Sony ambassadors, and summer refreshments.
Results
Results
7M +
7M +
7M +
7M +
Social Impressions
Social Impressions
4M +
4M +
4M +
4M +
Social Video Views
Social Video Views
16
16
16
16
Photowalks
Photowalks
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